NVivo
NVivo for qualitative analysis — importing interviews and documents, first- and second-cycle coding, building a codebook, running queries and matrices, and evidencing rigour in your write-up.
All NVivo guides
3 articles
How to Conduct Research Interviews: Protocol, Probes & Practice
From building the interview guide to probing without leading, recording ethically and knowing when you've reached saturation — the complete craft of the research interview.
Atlas.ti vs NVivo: Choosing Your Qualitative Analysis Software
The two dominant qualitative analysis packages do the same core job — coding and retrieving your data. Where they genuinely differ, what the AI features change (and don't), and how to choose in practice.
How to Do Thematic Analysis (A Practical Walkthrough)
Thematic analysis turns interview transcripts into credible findings — if you follow the steps. Here's Braun & Clarke's six phases, applied to a real workflow.
Put it into practice
Free tools, templates and mentoring connected to nvivo.
Frequently asked
Does NVivo analyse my data for me?+
No — NVivo manages and organises qualitative data; the analytical thinking is yours. It makes coding, retrieving and querying vastly faster and creates an audit trail, but themes come from your interpretation, not the software.
Do examiners expect NVivo for qualitative theses?+
No software is mandatory — manual coding is legitimate. But for larger datasets NVivo (or Atlas.ti/MAXQDA) strengthens the audit trail and makes your analysis process easier to defend.
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