Sampling
Your sampling strategy determines how far your findings generalise. We help you select an appropriate strategy and justify your sample size.
What this involves
- Probability vs non-probability strategies
- Sample size justification
- Sampling frame and recruitment
- Addressing bias and non-response
Who it's for
Scholars planning who and how many to study.
Frequently asked
How big should my sample be?+
It depends on your design and analysis — try our Sample Size Calculator, then we refine it with you.
Is non-probability sampling acceptable?+
Often yes, when justified — we help you defend the choice and acknowledge its limits.
Ethical, compliant guidance: We provide academic support, mentoring, analysis, editing and structuring — not authorship. Your work stays compliant with university policies.
Not sure where to start?
Book a free 15-minute consult. We'll map your next three steps — no obligation.