Qualitative Research
Qualitative research from design to defence — interviews and focus groups, thematic analysis, grounded theory, coding in NVivo, trustworthiness criteria, and writing up qualitative findings convincingly.
All Qualitative Research guides
2 articles
Qualitative vs Quantitative vs Mixed Methods: Which Fits Your Study?
Your method should follow your question, not your comfort zone. A clear guide to choosing between qualitative, quantitative and mixed-methods designs.
How to Do Thematic Analysis (A Practical Walkthrough)
Thematic analysis turns interview transcripts into credible findings — if you follow the steps. Here's Braun & Clarke's six phases, applied to a real workflow.
Put it into practice
Free tools, templates and mentoring connected to qualitative research.
Frequently asked
How many interviews are enough for qualitative research?+
There is no magic number — the criterion is saturation: the point where new interviews stop producing new themes. Many published studies reach it between 12 and 30 interviews, but you must evidence saturation, not just assert a count.
How is rigour shown in qualitative research?+
Through trustworthiness criteria — credibility, transferability, dependability and confirmability — evidenced by techniques like member checking, thick description, audit trails and reflexivity, rather than statistical reliability.
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