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PLS-SEM

Statistics & analysis

Definition

Partial Least Squares Structural Equation Modelling: a variance-based SEM approach (run in SmartPLS) suited to prediction, complex models and smaller samples.

Where it's used

  • Testing conceptual frameworks in management, marketing and IS research
  • Prediction-oriented and theory-building studies
  • Models with formative constructs

Software used

SmartPLSR (seminr)

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