Unit of Analysis
Methodology & design
Definition
The 'what' being studied and about which conclusions are drawn — individuals, teams, organisations, transactions or documents — which must stay consistent from research question to sampling to statistics.
Where it's used
- Aligning sampling and analysis levels in the methodology chapter
- Avoiding ecological fallacies when data and claims sit at different levels
Related concepts
Guides that use this concept
All guidesNot sure where to start?
Book a free 15-minute consult. We'll map your next three steps — no obligation.